Write about what you want to do, not necessarily what you have done. In the body of your Summary, think about who you want to attract to your profile. I love to dig into customer problems and solve them with modern technology. This introduction could be especially beneficial for the service, helping, or non-profit fields. When I was a doctoral candidate at Stanford, a friend of mine used to complain that we couldn’t walk across the main quad without having to stop and talk to at least two people I knew. My superpower is connecting the right people with each other. This is another possibility for a creative introduction, but also emphasizes a strength or skill that you have. When I want the freshest oysters, I don’t go to the fish counter at the grocery store I go to John, the East Dennis oyster guy. This introduction can be especially good for creative fields. Show your personality with a creative hook. I am a creative, forward-thinking, and performance-driven digital marketing professional who has demonstrated an ability to analyze and interpret social media metrics to plan innovative marketing and communication strategies. What is your brand? This introduction is more straightforward, business-like, and gets right to the point. How can you grab the reader’s attention and entice them to read more? Here are some introduction possibilities (note that some of these are examples from LinkedIn’s blog, which may also be worth reading): The Who Introĭescribe who are you as a professional. You therefore want to carefully craft those first two sentences. The introduction to your Summary is extremely important, especially because the About section is collapsed on your profile, showing only the first one to two lines. To begin writing your Summary, think about it as having three parts: an introduction, body, and closing. To facilitate this, you may need to draft your text in a word processor and then copy it over. Devise short paragraphs and break them up with headings using all caps and bullet points. No matter what you decide, you will want to write for the web. Some experts recommend taking advantage of all 2,000 allotted characters. As mentioned earlier, keywords for your field are very important in this section, not just for search engine optimization, but also to attract the right readers by speaking their language.įinally, consider the length. As they read your Summary, Each visitor will be asking themselves, “How can this person help me? How can this person solve my problems?” Write for your targeted field and employers (or clients), even if you have not worked previously in this industry. In addition to describing who you are, you want to speak to your readers. What makes you interesting and unique? What makes you stand out amongst others in your field? This is your chance to talk about who you are as a professional-think about the message you want to communicate to potential employers, professionals, and clients. This is where you can set the context and stage for the rest of your profile this is where people can get to know who you are and what you offer. Think of your Summary as an expansion of your headline or personal brand. Are you targeting a more creative field? A more traditional, business-like one? Notice how others in your industry put together their Summaries and use them as a guideline for your own. Thus, in a profile, you may either use “I” statements or drop pronouns as you would on a resume. Most experts seem to agree that you can be less formal in your LinkedIn profile than your resume. Although each person’s Summary section will be unique, this blog post will summarize some of the latest thoughts, ideas, and examples of LinkedIn Summaries from various career experts. It can be helpful to search for other professionals in your field and take note of how they construct their Summaries (as well as the rest of their profiles). In the end, you must decide what makes most sense for your field, your background, and your overall strategy. There are no exact rules for how to write an effective Summary. With a 2,000-character count limit, this section is one of the largest sections on your profile and thus can contain many important keywords. Furthermore, this section counts toward your profile strength (i.e., “All Star” status), and LinkedIn algorithms focus strongly on this area for keywords in searches. Situated at the top of the page after your headline and photo, it is one of the first sections that readers will see and, for some, perhaps the only section they will really pay attention to. The LinkedIn About section (or what used to be called the Summary, as it will be referred to mostly in this article) is one of the most important sections of your profile.
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